Krister Overseas
Corporate Gifting · Brand Presence · Social Media
Krister Overseas is a legacy export house moving into modern corporate gifting. We recast the brand into a sharper, calmer visual language that reads as premium across catalogue, web and B2B touchpoints — without breaking the trust the existing audience had already built.
What needed to be solved.
The brand was scattered across decades of trade-show collateral and inconsistent product photography. Buyers couldn't tell what era they were looking at, and the visual noise was undercutting the premium positioning the founders wanted to claim.
- / 01
Strip the system down to a small, repeatable kit: one wordmark, two type weights, one accent.
- / 02
Move the photography style toward editorial product studies — controlled light, neutral grounds.
- / 03
Build a content rhythm the in-house team could actually run weekly.
Visual Identity
The identity rests on a quiet wordmark, a single accent line and a strict typographic pair. Nothing fights for attention; the gifts themselves do.
Digital Execution
A simple, catalogue-led website with a slow editorial pace. Pages read like a printed object, not a storefront.
What shifted.
Inbound enquiries doubled inside the first quarter post-launch. More importantly, the founders stopped having to explain what the brand stood for in their own decks.